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Privacy Policy

Last Updated: March 18, 2025

This Privacy Policy describes how dashk12.com ("we," "us," or "our") collects, uses, and discloses your information when you use our website, digital products, online courses, and other services (collectively, the "Services").

1. Information We Collect

1.1 Personal Information

We collect the following personal information when you register for an account, purchase digital products, enroll in courses, or use our services:

  • First and last name

  • Email address

1.2 Derivative Data

We automatically collect certain information when you visit, use, or navigate our website. This information does not reveal your specific identity but may include:

  • Log data (IP address, browser type, browser version, pages visited, time and date of your visit, time spent on pages)

  • Usage data (interactions with the website, features used, course progress data)

  • Device information (type of device, operating system)

1.3 Course and Product Usage Data

When you use our digital products or take our online courses, we may collect:

  • Course progress and completion data

  • Quiz and assessment results

  • Interaction with course materials

  • Time spent on specific content

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and maintain our Services

  • To process transactions and manage your account

  • To determine the effectiveness of promotional campaigns

  • To request feedback from you

  • To respond to your inquiries and provide customer support

  • To send administrative information regarding your account or our Services

  • To track your progress in online courses

  • To improve our educational content and Services

  • To send marketing and promotional communications via email (with your consent)

3. Legal Bases for Processing (For EEA Users)

If you are in the European Economic Area (EEA), we process your personal information under the following legal bases:

  • Performance of a contract when we provide you with products or services, or communicate with you about them

  • Our legitimate interests, which include improving our Services, understanding how users interact with our platform, and ensuring the security of our Services

  • Your consent, where you have given us specific permission to process your personal information for a specific purpose

  • Compliance with our legal obligations when applicable

4. Marketing Communications

We may send you marketing and promotional communications via email. You can opt out of these communications at any time by:

  • Clicking the "unsubscribe" link at the bottom of our marketing emails

  • Contacting us directly with your request

  • Updating your preferences in your account settings

5. Disclosure of Your Information

We do not sell, rent, or otherwise disclose your personal information to third parties except as described in this Privacy Policy.

5.1 Service Providers

We may share your information with third-party vendors who provide services on our behalf, such as:

  • Payment processors (Stripe and PayPal)

  • Email delivery services

  • Course hosting platforms

  • Learning management systems

  • Customer support services

  • Analytics providers

These service providers are contractually obligated to use your information only for the purposes of providing services to us and in accordance with this Privacy Policy.

5.2 Educational Content Providers

If you access third-party educational content through our platform, we may share limited information with the content providers to enable your access and track your progress.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

6. Payment Information

We use third-party payment processors (Stripe and PayPal) to process payments made through our website. When you make a payment, you may be directed to the payment processor's website, and their privacy policy will apply to the information you provide.

We do not store your payment card details on our servers. However, we may retain information about your purchases such as transaction ID, purchase date, and amount.

7. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information from accidental loss and unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

8. Data Retention

We will retain your personal information for as long as you maintain an account with us or as needed to provide you with our Services. For digital products and online courses, we may retain your information to maintain your access to purchased content.

If you delete your account, we will delete or anonymize your personal information within a reasonable time period, except when:

  • We are required to retain it for legal purposes

  • It is necessary to prevent fraud or future abuse

  • It is necessary for legitimate business purposes, such as analysis of aggregated, non-personally identifiable data

9. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access the personal information we have about you

  • The right to request correction of inaccurate personal information

  • The right to request deletion of your personal information

  • The right to opt out of marketing communications

  • The right to data portability

  • The right to restrict or object to our processing of your personal information

  • The right to withdraw consent (where processing is based on consent)

9.1 CCPA Privacy Rights (California Residents)

If you are a California resident, you have the right to:

  • Request disclosure of the categories and specific pieces of personal information we have collected about you

  • Request deletion of your personal information (subject to exceptions)

  • Request information about how your personal information is shared and with whom

  • Opt out of the sale of your personal information (note that we do not sell personal information)

9.2 GDPR Rights (EEA Residents)

If you are in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local data protection authority.

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

10. Children's Privacy

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. International Data Transfers

While our user base is primarily in the United States, we may store and process your information in any country where we maintain facilities or service providers. By using our Services, you consent to the transfer of information to countries outside your country of residence, which may have different data protection rules.

If we transfer your information from the EEA to a country not deemed to provide an adequate level of protection, we will use appropriate safeguards (such as standard contractual clauses) to protect your information.

12. Cookies and Tracking Technologies

12.1 Cookies

We use cookies and similar tracking technologies to track activity on our Services and store certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

The types of cookies we use include:

  • Essential cookies: Necessary for the operation of our Services

  • Preference cookies: Enable us to remember your preferences

  • Analytics cookies: Help us understand how you interact with our Services

  • Marketing cookies: Used to deliver relevant advertisements and track marketing campaign performance

12.2 Your Choices

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience.

13. Do Not Track

We do not currently respond to "Do Not Track" signals or other similar mechanisms.

14. Third-Party Websites

Our Services may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

15. Educational Records (FERPA)

If we provide services to educational institutions subject to the Family Educational Rights and Privacy Act (FERPA), we acknowledge that we may be considered a "School Official" with a legitimate educational interest in the educational records processed on behalf of our client institutions. We agree to comply with FERPA requirements regarding the confidentiality and release of educational records.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Significant changes will be notified to you either through the email address you have provided us or by placing a prominent notice on our website.

17. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

info@dashk12.com

dashk12.com 5900 Balcones Dr Suite 100 Austin, TX 78731